Do you need to grow your Social Media presence but don’t know where to start?
Starting with Twitter is the easiest way to go. It doesn’t take long to set up and once set up the amount of time it takes to post messages each day is limited to 140 characters. Below are some pointers to get you started.
1. Choose the right username for your business The first step in getting started on Twitter is creating your account. When creating your account, it’s important to remember that your username will be what the public uses to identify your business.i.e [email protected] is my ‘Handle’ and as such people can find my business name easily. Yoo-cht is registered as a business and my customers know where to find both my businesses hunterhawke and Yoo-cht. If your business name is not available you’ll want to come up with something that will still make sense to your followers [email protected] You want your username to be around 10 – 15 characters so your customers can “mention” your business without using too many of the 140 they have to use. You can also use hyperlinks to do this.
2. Create a Profile that captures your business niche not your hobbies Twitter is recognised as one of the most open social networks, as most of the communication on the site takes place in front of people in the news stream. Keep in mind when creating your profile, more people will find you on Twitter if they understand what your business is about. I.e. Hunterhawke virtual business solutions. If you had just 140 characters to explain your business to a complete stranger, what would you say?
3. Upload a photo or image that makes you stand out from the rest but make it relevant We see in pictures and we remember in pictures especially full colour. Make sure your profile picture stands out and shows what your business does. Don’t underestimate the importance of picking the right picture or image for your profile and don’t send tweets until you have uploaded a photo or people will not follow you. We humans like to see what we are doing and who we are doing it with. For businesses, the perfect profile image will be one that your customers already associate with your business such as your company logo.
4. Introduce yourself by sending your first tweet ‘Hello World’ Some people may disagree but it’s a polite way to introduce yourself to the world of Twitter and may encourage people to follow you. I recommend something like this:
5. Find the right people to follow, don’t just build a list of non-buyers and Bots Who you follow on Twitter will dictate the type of content you have access to and the quality of the relationships you’re able to establish. People you want to follow may include: friends, industry professionals, local businesses, colleagues, and current and potential customers. The key is to follow businesses similar to yours that are doing well pay attention to how they are engaging and the type of content they share and do the same but don’t copy them. This is not good practice
6. Tell your network/customers you’re on Twitter Growing your following on Twitter is not easy especially if you’re starting from scratch. If you are an established business your customers may have already joined your mailing list and they might likely wish to connect with you on Twitter too. Why not send out an email to your contact list, inviting people to follow you on Twitter.
7. Get the tools you need they’re free If you want to be successful on Twitter you want to make sure that you have the right tools to hand. There are a number of tools out there that you could use to enhance your performance. You can find three below:
- Monitor your profile on the go with the Twitter mobile app
- Schedule tweets and track your reach with Hootsuite
- Stay on top of your activity with Nutshell Mail
8. Create your first Twitter List – but wait, get followers first Twitter lists allow users to organise the people that they follow into specific groups based on industry, relationship and expertise. When you’re first starting out Lists won’t be a top priority because you’ll still be growing your followers. You only need to create them when you really need them.
9. Save your searches, if they interest you or maybe needed further down the line Similar to Lists saved searches let users organise their content, it is best to save by content rather than user. Some ideas for searches to save include your business name, your name, the city/town that you’re in, industry related topics and popular hashtags.
10. Connect your customers where you provide an outlet – your touch point Would it surprise you to know that 80.5% of small businesses do not link to social media sites? In today’s digital age this is a big business mistake to make. Connecting your website to your Twitter profile will help drive traffic and organically build your social following. You’ll also want to make sure you’re inserting a link into your email newsletter with a strong call-to-action. We like providing free and informative information for our readers. If you’d like to be one of our customers then please drop us a line at: [email protected]
Don’t forget to have a plan! Let’s rewind quickly to the point when you first decided to sign up and log on to Twitter. What were you trying to accomplish? Were you looking to drive more business? Increase brand awareness? Establish yourself as an expert in your industry? Just being on Twitter won’t be enough to accomplish those goals—even if you follow these 10 steps to getting started. What will allow you to achieve those goals is having a social strategy about the way you plan to engage on Twitter, the type of content you want to share, and the milestones you hope to achieve. Your strategy probably will change once you get started, but without having one before you launch your first tweet, you won’t make it much further than these first 10 steps.