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Staying on top of your business in today’s competitive market isn’t an easy one. With more and more businesses opening up each and every day both physically and virtually the market just keeps getting more and more congested. How do you stay on top of your business ensuring that you survive the next turn of the hamster wheel? Below you’ll find our top tips for staying on top of your business.


KEEP YOUR FINANCES IN ORDER: Make sure you keep your finances in tip top shape. Ensure that your cash flow system is able to keep up to date on bill payments, payroll, loan payments and all other associated business costs. Make sure you keep an accurate track of monies coming in and out and ensure that physical money makes it to the bank rather than being used for expenses against your business. Most importantly make sure your taxes are paid on time, no one likes to be in an argument with the tax man. You can get free small business accounting software from


Get the Edge. One of the most important points for a business owner is to stay on top of your business and business tasks. Business is hard work, nothing comes easy and as the challenges start to mount up it’s easy to become complacent. Make sure you are always on the hunt, looking for ways to build your business into the competitive landscape. Always look for new ways to catch an advantage over the competition and educate yourself on any weaknesses such as technology which may prevent you from moving forward. To help you keep your business on track you can get free business task management software from


keep up with technology. Modern technology, where to start? The field of technology can be such a minefield when you are new to the virtual world of business. The first port of call is to build your shop front. If you don’t have any experience building websites you can get a relatively cheap and idiot proof website from sites such as, For those of you who have had some experience with building websites then WordPress is your best option, still no coding experience required. Once you have your website up and running you will need to concentrate on growing your presence for that you need some basic but valuable tools. Firstly, you need to keep track of your visitors and the best free package for that is Google analytics. WordPress websites can add an SEO plug in which will do the same job. If you are a small business and can’t afford to pay out for Microsoft Office, you can use Google docs for free. In fact Google has nearly everything for free that you will need to run your business effectively so don’t feel as though you need to spend a fortune on software that you don’t need. You will need to get yourself a business e-mail address which you can get for free from Google or other companies such as so again don’t pay for an e-mail address until you really need to. You’ll need to build an e-mail list so that you can target customers with latest information, free resources and product sales. Again you do not need to pay for anything flash and amazing will work just as effectively for a small or new business as You’ll need a decent computer/laptop or tablet to enable you to work effectively from your own home, car or anywhere where you will need to go. i.e. on holiday. If you haven’t got a decent smart phone that allows you to keep track of business, the market and your customers then you need to get one.


Look after your People: Along with cash flow this is the main area of business that business owners tend to ignore or run into the ground. In order to have a thriving business you are going to look after your staff and customers alike. To build loyal productive staff you will need to empower them to achieve. This needs to be achieved by building a productive, friendly and creative environment that allows staff to think about and engage their work. People need to be given effective training and the right tools for the job. Encouragement is always the first tool you should equip your staff with as encouragement can often make the impossible possible. Customers are your income stream if you don’t have customers there’s no point being in business. If you don’t have happy customers in this day and age and you are stuck doing what you’ve always done you might as well shut shop now. The key to providing a quality service and product for your customer is in knowing what your customer wants and needs. Tailor your business and approach to serving your customer what they want with a smile and enthusiastic approach to customer service and you’ll be half way there. However, the saying, ‘the customer is always right’ doesn’t apply to rude and obnoxious customers. These customers are better steered in the direction of the right company for them, which incidentally should not be yours. If you are dealing with a large number of customers, Misplacing tickets, violating SLAs, frustrating customers, and sometimes losing them, all signs are pointing to a better customer service option. There are many that you can choose and for different reasons. Check here For a low down on Capterra’s 7 best Free and open source help desk software tools for small business.


Ideas are great but you have to execute them. Creative people often get overly excited at the idea of ‘ideas’ rather than putting the ideas they have into practice. Ideas do not work by themselves; you have to work on the ideas to ensure that they work for you. Any form of execution is better than no execution. Great thoughts and ideas often die because of a lack of focus, energy and patience of business owners to ensure that they are brought to realization


Concentrate of your revenue. If you are gaining sales on a regular basis you are adding value to your community and customer base. Customers become returning customers when they are happy with your product and/or service. Make sure that your business adds value for the customer. If you want to grow your sales, you must grow your value. Your product or service must fit the customer’s needs, be superior in quality, relevant, value for money and fit for purpose.

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